Amirah Kassem
the latest
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My most delicious books –
out now and coming soon
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The Power of Sprinkles
The Power of Sprinkles
Flour Shop’s rainbow explosion cakes have become an international sensation! And now, with The Power of Sprinkles, Flour Shop Founder Amirah Kassem reveals the secrets to making her magical cakes at home.
Amirah Kassem preaches the power of sprinkles in her wildly creative first book. A modern-day Willy Wonka, Kassem reminds readers that joy can be found in creating something delightful and delicious, that baking a cake for someone is the best thing in the world, and that, when it comes to cake decorating, any mistake can be covered in sprinkles (and everyone will love it anyway!).
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The Magical Land of Birthdays
The Magical Land of Birthdays
The first in a delicious new middle-grade series by Flour Shop founder Amirah Kassem, authority on the sweeter side of life!
After receiving a magical cookbook and baking her special birthday cake, 10-year-old—wait, make that almost 11-year-old—Amirah is transported to the Magical Land of Birthdays, where she meets three of her birthday buddies from different corners of the world—kids who share her exact birthday and are also about to turn 11. In the Magical Land of Birthdays, a place filled with wonder and whimsy (and plenty of cake!), you can celebrate your birthday every moment of every day. As they explore the land, Amirah and her new friends learn about each other and the special bond they share, and discover exciting and wonderful birthday traditions from around the world.
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Bake a Rainbow Cake!
Bake a Rainbow Cake!
With wheels to spin, flaps to open, and tabs to pull, this board book is perfect for little bakers!
In this interactive board book, create Flour Shop’s incredible rainbow explosion cake that, when cut, spills out a stream of sparkly sprinkles. Turn a wheel to mix the batter, lift a flap to open the oven, and pull a tab to frost the cake and then release the glittery contents!
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The Magical Land of Birthdays 2
The Magical Land of Birthdays 2
It’s been almost six months since Amirah visited the Magical Land of Birthdays, which means it’s almost time for her half birthday! As that special day approaches, Amirah realizes something is not right in the birthday universe. Party invitations are going missing, people don’t feel like celebrating, and stores are sold out of birthday cake ingredients. When Amirah notices that the pages of The Power of Sprinkles are fading away before her eyes, she knows something is terribly wrong. That’s when she and her B-Buds, new and old, travel back to the Magical Land of Birthdays, where they discover that someone is determined to rid the world of birthday magic—by destroying the Magical Land of Birthdays! Can Amirah and her B-Buds restore the magic before it’s too late?
where to find me
get to know me
Amirah Kassem is an artist at heart and cake is her medium. She is the best selling author of The Power of Sprinkles: A Cake Book and children’s titles The Magical Land of Birthdays series and Bake a Rainbow Cake.
The founder of FLOUR SHOP grew up baking in Mexico with her mother, where she discovered an appreciation for fine ingredients and multi-sensory experiences. A self-taught baker and entrepreneur, her whimsical food-based installations have been featured everywhere from the Whitney Museum to the pages of VOGUE. You can find Amirah’s signature Rainbow Explosion cakes, along with other whimsical FLOUR SHOP creations, at the New York City and Los Angeles locations.
Amirah has also moved beyond the cake with bakeware, perishables and dinnerware collection with Williams-Sonoma, a complete home collection with Pottery Barn Kids & Teen, and footwear and apparel with Vans. Amirah is also a judge on Disney+’s food competition series, Foodtastic, as well as the pastry chef for the 2022 Met Gala
Flourshop.comfor any events, inquiry
or just to say hello
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spread joy
charities I love that dream big and spread joy
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The Birthday Party Project
The Birthday Party Project
Our mission is to bring JOY to children living in homeless and transitional living facilities We believe that JOY changes lives, and a JOYful community can change the world.
With the help of our birthday enthusiasts (that’s you!) we host monthly birthday parties at homeless and transitional living facilities across the country. We celebrate all children (ages 1-21) that have a birthday that month, and we invite all children and family members staying at the agency to join us for the party. Our one hour celebration is a chance for kids to dream big! Our parties are so much more than a celebration – they are a loud exclamation point that kids matter!
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No Kid Hungry
No Kid Hungry
No child should grow up hungry in America, but one in seven children struggles with hunger. No Kid Hungry is ending child hunger in America by ensuring all children get the healthy food they need, every day.
as seen on
- Foodtastic
- Rachael Ray
- Late Night with Seth Meyers
- Drew Barrymore Show
- Beat Bobby Flay
- Nailed It! Mexico
- The Tonight Show Starring Jimmy Fallon
- Today Show
- Home & Family
- WWHL with Andy Cohen
- Nickelodeon
- Food Network
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Drew!
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Cake My Day
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The Tonight Show starring Jimmy Fallon
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Late Night with Seth Meyers
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Rachael Ray
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Williams-Sonoma BottleRock