Amirah Kassem

the latest

read my text

My most delicious books –
out now and coming soon

  • The Power of Sprinkles
  • The Magical Land of Birthdays
  • Bake a Rainbow Cake!
  • The Magical Land of Birthdays 2

where to find me

  • July 17, 2020 – Nickelodeon - CAKE MY DAY

    AIRING FRIDAY, JULY 17, AT 7:30 P.M. (ET/PT) Join me as I bake up a birthday surprise with "Cake My Day," a one-of-a-kind TV special executive produced by television host Rachael Ray and me!!!

  • – At Home

    I'm staying put in my house until it's safe, but I can't wait until we can all frolic in frosting again! I hope you and your family are staying safe and spreading magic, rainbows and living an indoor birthday lifestyle!

A photo of Amirah in her colorful environment, seated beside a Rainbow Explosion Cake.

get to know me

FLOUR SHOP founder and Flour-ist Amirah Kassem is an artist at heart and cake is her medium. Amirah is the best-selling author of The Power of Sprinkles and will soon release her first children’s book The Magical Land of Birthdays. Amirah didn’t learn her skills in culinary school. Instead, Amirah grew up baking and sculpting with her mother in Mexico, where she discovered an appreciation for fine ingredients—and mastered the art of multi-sensory experiences. Today, her food-based installations have been exhibited everywhere from private settings at the Whitney Museum to 64-foot edible hallways at the Brooklyn Museum; while her fondant-free creations have also caught the attention of Vogue, Harper’s BAZAAR, and every fashion party in NYC.

You can find Amirah’s signature rainbow-exploding cakes (named Instagram’s “2017 Trend of the Year”) — along with her other whimsical creations—at her rainbow glittery bakeries.
Amirah Kassem is one of the few figures in the food industry who can get the fashion set to eat their carbs.
Amirah grabbing a handful of her rainbow colored candy and sprinkle mix.
Amirah smiling in front of large shiny letter balloons in a pink room.

for any events, inquiry
or just to say hello

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spread joy

charities I love that dream big and spread joy

  • The Birthday Party Project

    The Birthday Party Project

    Our mission is to bring JOY to children living in homeless and transitional living facilities We believe that JOY changes lives, and a JOYful community can change the world.

    With the help of our birthday enthusiasts (that’s you!) we host monthly birthday parties at homeless and transitional living facilities across the country. We celebrate all children (ages 1-21) that have a birthday that month, and we invite all children and family members staying at the agency to join us for the party. Our one hour celebration is a chance for kids to dream big! Our parties are so much more than a celebration – they are a loud exclamation point that kids matter!

  • No Kid Hungry

    No Kid Hungry

    No child should grow up hungry in America, but one in seven children struggles with hunger. No Kid Hungry is ending child hunger in America by ensuring all children get the healthy food they need, every day.

as seen on

  • Rachael Ray
  • Late Night with Seth Meyers
  • Beat Bobby Flay
  • Nailed It! Mexico
  • The Tonight Show Starring Jimmy Fallon
  • Today Show
  • Home & Family
  • WWHL with Andy Cohen
  • Nickelodeon
  • Food Network
  • Cake My Day

  • The Tonight Show starring Jimmy Fallon

  • Late Night with Seth Meyers

  • Rachael Ray

  • Williams-Sonoma BottleRock

what i've been up to

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