Amirah Kassem

the latest

read my text

My most delicious books –
out now and coming soon

  • The Power of Sprinkles
  • The Magical Land of Birthdays
  • Bake a Rainbow Cake!
  • The Magical Land of Birthdays 2

where to find me

  • August 12, 2023 – Orange County

    Williams-Sonoma South Coast Plaza - 12pm

A photo of Amirah in her colorful environment, seated beside a Rainbow Explosion Cake.

get to know me

Amirah Kassem is an artist at heart and cake is her medium. She is the best selling author of The Power of Sprinkles: A Cake Book and children’s titles The Magical Land of Birthdays series and Bake a Rainbow Cake

The founder of FLOUR SHOP grew up baking in Mexico with her mother, where she discovered an appreciation for fine ingredients and multi-sensory experiences. A self-taught baker and entrepreneur, her whimsical food-based installations have been featured everywhere from the Whitney Museum to the pages of VOGUE. You can find Amirah’s signature Rainbow Explosion cakes, along with other whimsical FLOUR SHOP creations, at the New York City and Los Angeles locations.

Amirah has also moved beyond the cake with bakeware, perishables and dinnerware collection with Williams-Sonoma, a complete home collection with Pottery Barn Kids & Teen, and footwear and apparel with Vans. Amirah is also a judge on Disney+’s food competition series, Foodtastic, as well as the pastry chef for the 2022 Met Gala
Amirah Kassem is one of the few figures in the food industry who can get the fashion set to eat their carbs.
Amirah grabbing a handful of her rainbow colored candy and sprinkle mix.
Amirah smiling in front of large shiny letter balloons in a pink room.

for any events, inquiry
or just to say hello

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United Talent Agency
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spread joy

charities I love that dream big and spread joy

  • The Birthday Party Project

    The Birthday Party Project

    Our mission is to bring JOY to children living in homeless and transitional living facilities We believe that JOY changes lives, and a JOYful community can change the world.

    With the help of our birthday enthusiasts (that’s you!) we host monthly birthday parties at homeless and transitional living facilities across the country. We celebrate all children (ages 1-21) that have a birthday that month, and we invite all children and family members staying at the agency to join us for the party. Our one hour celebration is a chance for kids to dream big! Our parties are so much more than a celebration – they are a loud exclamation point that kids matter!

  • No Kid Hungry

    No Kid Hungry

    No child should grow up hungry in America, but one in seven children struggles with hunger. No Kid Hungry is ending child hunger in America by ensuring all children get the healthy food they need, every day.

as seen on

  • Foodtastic
  • Rachael Ray
  • Late Night with Seth Meyers
  • Drew Barrymore Show
  • Beat Bobby Flay
  • Nailed It! Mexico
  • The Tonight Show Starring Jimmy Fallon
  • Today Show
  • Home & Family
  • WWHL with Andy Cohen
  • Nickelodeon
  • Food Network
  • Drew!

  • Cake My Day

  • The Tonight Show starring Jimmy Fallon

  • Late Night with Seth Meyers

  • Rachael Ray

  • Williams-Sonoma BottleRock

what i've been up to

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